Ben Wright, an Australian designer who currently resides in New York, created a wild brand identity for The Office of John Cheese (which is a digital production group). Creative service industries have become so (for lack of a better word) creative with their own identities! HALLELUJAH! The layered, textural identity plays against the typically slick, polished imagery usually associated with “high-end”. I’m so happy that there are businesses who are willing to take well-designed risks. I’m sure they see positive results! To see more ground-breaking business card designs, check out this article from the Business Insider who choose 18 of the coolest business cards for 2011.