Ben Wright’s Wild Identity

Ben Wright, an Australian designer who currently resides in New York, created a wild brand identity for The Office of John Cheese (which is a digital production group). Creative service industries have become so (for lack of a better word) creative with their own identities! HALLELUJAH! The lay­ered, tex­tural iden­tity plays against the typ­i­cally slick, pol­ished imagery usu­ally asso­ci­ated with “high-end”. I’m so happy that there are businesses who are willing to take well-designed risks. I’m sure they see positive results! To see more ground-breaking business card designs, check out this article from the Business Insider who choose 18 of the coolest business cards for 2011.

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