Jonathan Schmitt and MarcusThomas Advertising con­cep­tu­al­ized the I AM CLE cam­paign in response to Lebron James’ depar­ture from the Cleveland Cavaliers. The campaign wanted the people of Cleveland to realize they are more than one talented ballplayer – They are the living and breathing parts that have stayed in the city and keep it alive. Employing traditional tactics and social media networks, I AM CLE became the anthem for inspiring pride in the city. Check out some of the renderings below:


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