London-based graphic design student Joseph Egan created this typographic installation at Chelsea College of Art & Design, inspired by the works of Felice Varini. Simply amazing. You can also watch a video of its full dimension, here. And check out his Behance portfolio, here.
Joseph goes into detail on the thinking behind the phrases:
“We initially chose the phrase “It’s more than just print” to challenge the conventional idea that graphic design can only be realised in 2 dimensions (a poster, business card or magazine etc). The phrase is also a comment on the technique as when viewed from the right viewpoint, the design looks as though it is flat on a 2D plain.
For our second installation we chose the phrase “it’s a point of view” as a comment on the process of anamorphosis where the design only becomes fully legible when viewed from a specific point of view. This piece was also a comment on the subjective nature of good design, given it’s placement in our end of year exhibition featuring works by all of our peers.
Our work encourages the viewer to walk into and around typography, an immersive experience considering that their usual relationship with type would normally be realised on a two-dimensional surface be it printed or computerised. Being able to appreciate it physically painted onto walls of buildings which the viewers are used to interacting with every day draws attention to the beauty of typography and at same time highlighting the architectural forms that it adorns. “